Marketing Strategies for Traditional Musical Instruments and Wood-based Souvenir

Authors

  • Zurni Zahara Samosir Faculty of Cultural Study, Universitas Sumatera Utara
  • Prihatin Lumbanraja Faculty of Economic and Business, Universitas Sumatera Utara
  • Ance Marintan Sihotang Faculty of Economic and Business, Universitas Sumatera Utara
  • Elisabet Siahaan Faculty of Economic and Business, Universitas Sumatera Utara

DOI:

https://doi.org/10.32734/abdimastalenta.v5i2.5424

Keywords:

Creative Economy, Management, Marketing, Economic Transaction

Abstract

Marketing is known as the most important element of any economic activity. Without a good marketing practices,, product will not be known to public. People will not purchase or consume products that they are completely unaware of. Siponjot Village, which is fostered as an art village, must be able to market its art so that they are widely recognized and recognized by the community. This community service program from the marketing side of village art products targets the creation of creative economic transactions as well as marketing activities for art products of Siponjot Village craftsmen, be it musical instruments, art performances, or crafts made by the people of Siponjot Village. During this occasion, the implementation team has provided a designs that can be used as brands / labels for Siponjot’s products.

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Published

2020-12-02

Issue

Vol. 5 No. 2 (2020): ABDIMAS TALENTA : Jurnal Pengabdian Kepada Masyarakat

Section

Articles

Copyright (c) 2020 ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat

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