CONTENT: Journal of Communication Studies

Utilization Of Digital Media in Improving Student Literacy (Case Study at SDN 10 Rantau Selatan)

Aulia Rahma Ritonga, Maulana Andinata Dalimunthe, Nur'aini, Erna Januarini — Fri, 29 Nov 2024 00:00:00 +0700

This study aims to see how to optimize the use of digital media in improving student literacy at SDN 10 Rantau Selatan. The research method used is qualitative with a case study approach. The data collection technique used is interviews and observations on four research informants, consisting of three students and one teacher. Data processing is carried out in three ways, namely Data reduction, Data presentation, and Drawing conclusions. The results of the study show that the use of digital media in improving student literacy is seen through more interactive and dynamic learning, by increasing reading interest and literacy skills. In addition, digital media is used to access broader and more diverse information, so that students can explore various topics and subject matter that support their intellectual development as a whole. The benefits of digital media are not only limited to improving students' literacy skills, but also strengthening the role of teachers as learning facilitators. By utilizing digital media, teachers can create a more inclusive and adaptive learning environment, where learning materials can be adjusted to the needs and abilities of each student.

Digital Communication Through Design: Indonesian Workers' Experiences with Voice Assistants

Chindy E Revadi, Khairullah Zikri, Akbar Gading, Monica R. A Simanjuntak — Fri, 29 Nov 2024 00:00:00 +0700

Voice assistants have transformed how people communicate with smart devices, enhancing productivity through AI. This study examined the usability and satisfaction of Indonesian workers when using Google Voice Assistants in Bahasa and English, incorporating industrial design principles. All participants, of working age, regularly used these voice assistants in both languages. Using the System Usability Scale system, they performed practical tasks in real-world conditions. A statistical analysis revealed significant differences in usability and satisfaction between the languages. The findings highlight notable distinctions in the communication experience between Bahasa and English. This research underscores the role of industrial design in refining AI voice assistant interfaces to better facilitate diverse linguistic interactions and optimize user productivity.

Keyword: Voice Assistant, design, communication.

The Relationship Between Flexing Behavior and The Formation of Personal Branding of Sisca Kohl on Instagram Account @siscakohl

Dai Ridho Ritonga, Sofiari Ananda — Fri, 29 Nov 2024 00:00:00 +0700

This research entitled "The Relationship Between Flexing Behavior and the Formation of Personal branding of Sisca Kohl on Instagram Account @siscakohl." The research method used is quantitative correlational. The purpose of this research is to determine the relationship between Flexing Behavior and the formation of Sisca Kohl's Personal branding on the @siscakohl Instagram account. The theories used in this study consist of Mass Communication, New Media, Social Media, Instagram, Personal branding, Thorstein Veblen's Theory of Consumption. The population of this research consists of all followers of @siscakohl Instagram account, which total amounts 1,617,781 people. The sample total amounts is 100 people which determined by using the Slovin formula with a precision of 10% and a confidence level of 90%. This research applies purposive sampling technique. Data collection is done by distributing online questionnaires through Google Form. The researcher conducted a series of data analysis techniques, including validity test, reliability test, single table analysis, cross-tabulation analysis, and Spearman rho hypothesis test. The hypothesis test shows that H0 is rejected and Ha is accepted, indicating that there is a relationship between Flexing Behavior and the formation of Sisca Kohl's personal branding on the @siscakohl Instagram account. Furthermore, with a correlation coefficient value of 0.342, it indicates a low but significant relationship between the two variables. Through the determinant correlation test, it is known that Flexing Behavior influences 12% of the formation of Sisca Kohl's personal branding on the @siscakohl Instagram account.

The Influence of Students Verbal Communication Skills on the Quality of Classroom Presentation in Biology Study Program Students Batch 2023 of Medan State University

Fri, 29 Nov 2024 00:00:00 +0700

This research aims to examine the influence of verbal communication skills on the presentation quality of students of the Stambuk Biology Study Program 2023 at Medan State University. Verbal communication skills are considered an important component in the context of higher education, especially in the presentation process in the classroom which is often used as the main method to measure students' understanding and analytical skills. This study used a quantitative descriptive method with the research population of all students of the Stambuk Biology Study Program 2023 which numbered 124 people, and the sample was taken as many as 95 respondents. Data is collected through observations and questionnaires on the Likert scale to measure the level of verbal communication skills and presentation quality. The results showed that there was a very strong positive correlation between verbal communication skills and the presentation quality of Biology students at Medan State University, with a Pearson Correlation score of 0.901. However, the majority of students have low verbal communication skills and presentation quality. This research emphasizes the importance of improving verbal communication skills to improve the quality of student presentations. Especially Biology students at Medan State University

The Femme-Masculinity in The Marjan Ramadan Advertising Series

Yolanda Patricia, Altobeli Lobodally — Fri, 29 Nov 2024 00:00:00 +0700

Femme-masculinity is a gender terminology to describe a woman who identifies herself between the feminine and masculine genders. This femme-masculine gender is represented in the Marjan Ramadan 2022 Ad Series Versions â€œMarjan, Bangkitkan Harapanâ€, â€œMarjan, Berbuka Penuh Harapanâ€, dan â€œMarjan, Rayakan Kemenanganâ€. This study aims to dismantle the representation of femme-masculinity in the Marjan Ramadan 2022 Ad Series Versions â€œMarjan, Bangkitkan Harapanâ€, â€œMarjan, Berbuka Penuh Harapanâ€, and â€œMarjan, Rayakan Kemenanganâ€. The theory used is Stuart Hallâ€™s Representation Theory, using a qualitative approach and Roland Barthesâ€™s Semiotic Analysis method, namely denotation, connotation, and myth. The results of this study found that femme-masculinity in Marjanâ€™s advertisements is represented as an androgynous figure, an intelligent figure, a heroic figure, a warrior figure, a leader figure, and a brave figure. Marjanâ€™s advertisements seem to represent a femme-masculine figure in their advertisements, but this is nothing more than just for profit. Thus, the representation of femme-masculinity in Marjanâ€™s Commercial Series is only a false reality.