Gateway District: The Opportunities of City Gate as a Growth Centre Reinforcement

. Inauguration Kuala Namu Airport in 2012 has established access to area of Medan, Binjai, Deli Serdang and Karo ( Mebidangro ) region as a leading tourist destination. As the central hub to the area declared Mebidangro, Medan city railway station in the center of Merdeka Square as a main gate. The facts show that the concept of the gates are inadequate in physical appearance as well as activities that memorable as the charming gateway. In simple terms refers to a landmark gate marker. City revitalization in addition to using a model of revitalization can be done with a model revealing the wisdom of local activities. In the era of visual communication and local activities as opportunities for the development of a place, the potential Merdeka Square neighborhood activities become eligible as an aspect of quality amplifier forming place (reinforcement place making). With the method of observation and analysis of spatial solid-void it is obtained that the Merdeka Square is a model of district gateway rather than a landmark gateway by appearing the activities of local commercial, local culture, heritage adventure, social interaction as a trigger activity. These findings are useful for policy makers to look at the Merdeka Square as forming productivity growth Medan city center as well as reinforcing the identity of Medan city.


Introduction
North Sumatra as one of the rapidly growing provinces in the western part of Indonesia in 2013 inaugurated the Kuala Namu International Airport as a hub of international and domestic air transport. The existence of the airport open accessibility of tourist destinations to the region of North Sumatra. Medan's demographic bonus as a national strategic regional core city, Mebidangro making an entrance for a sightseeing trip to the city hinterland [1]. Tourist attraction identity can be built through the disclosure of the potential of the building's architecture and the city's architecture [2]. As a place begins the influx of tourists into the city of Medan, Merdeka Square station whose distinctive architecture has yet to show an attractive appearance. Circulation design and orientation marker is not enough to give comfort. Spatial linkages between indoor and outdoor space of railway station showed a striking gap atmosphere. Actually railway station heritage is a valuable asset as a leading tourist destination recorded the Netherlands, France, Yogyakarta and Jakarta railway station has been pointed out that successful creative work. Reality indicates that the Merdeka Square station entrance which is conceptualized as a magnificent city does not appear in physical appearance and activities that take place [3].

One pathway Medan from
From the economic view of the city, a place of quality tourism will affect the level of comfort and satisfaction of tourists who have an impact on the length of stay, use of accommodation and transport expenses. This will increase revenue. Early research shows the potential area of Medan Merdeka Square as a "city image" or the image of the city of Medan. Revitalization of the city in addition to using a model of revitalization [4], can also be done with a model revealing the wisdom of local activities. In the era of visual spatial and local activities to elemental quality room establishment, the potential physical and non-physical Merdeka Square neighborhood becomes eligible to be disclosed as an aspect of quality amplifier forming place (reinforcement place making).

Literature Review
In the World Trade Report (WTO) in 2007 ( Figure 1) [5], stated that the attractiveness of tourist destinations and serving experience can be shaped partly by grain attractions/performances, potential indoor facilities of public or buildings, convenience of access, cultural activities of the community, the image of the area and the distinctive character town atmosphere, affordability. mixed to achieve a positive image of the region [6]. A significant tourist destination promises a memorable travel experience unique to that goal. This tourist destination is also evocative memories reinforcement repetition pleasant experience at the venue [7] [8].
How do strategies incorporation boosting agent destination can meaningfully by means of strengthening local potential, organizing events with the condition of a charming, human resource management of local interest in the attractions / local celebration, treats local story, fable, memories of romance, myth that building an image the memory of that place [9].

Methodology
In The Image of The City [11], Lynch express there are at least five elements of the node, path, edge, landmark and district as the image of the city elements. In this case the gate of the city is often interpreted by building a monument (sculpture) as a physical expression to mean the entrance, directional, orientation, marker. In line with the method of collecting memories (mapping experiencing) performed by Kevin Lynch, this research is descriptive qualitative, observation and spatial analysis of solid-void [12] and literature review revealed the city's image element strengthening the city gates in addition to landmark gateway into a form that is more memorable gateway district.

Result and Discussion
In a study on the perception of the image of the historic district in the city center [13], resulting that the difference in the understanding of the overall image of the city that influenced the respondent group of experts, students and general public. In this understanding of the differences, there is one common factor to be understood in shaping the image of the region of the main characters, namely the establishment of the area as a place, is influenced by the familiarity of the environment, the physical form (architecture) and the perception of respondents. Furthermore, in the study forming the identity of the city, it takes a city gate entrance marker. City gate manifested in the presence of component identity, signs and representations are applied to the components of urban space with public functions (public), the function of informative and recreational functions [14].
Merdeka Square at the core of the city with its original historic buildings around which potential

Conclusion
Forming productivity growth Medan city center as well as reinforcing the identity of Medan city identity can be initiated through increased experience a more lasting and meaningful to improve the concept of Gateway Landmark into a Gateway District. In the implementation of development activities that identity is a comprehensive activity in the plan that involves the mindset of tourism, accessibility, potential local knowledge of local culture in the cooperation between the government, private sector and user communities as Medan Merdeka Square regional development stakeholders.