[1]
Putri, L.H. and Sakti, T.P. 2026. From Scroll to Checkout: Generation Z’s Lived Experiences with TikTok Content Marketing. Journal Business Administration: Entrepreneurship and Creative Industry. 5, 2 (Jul. 2026), 83–96. DOI:https://doi.org/10.32734/jba.v5i2.26332.