Gultom, M.D., Adlina, H. and Siregar, O.M. 2023. The Influence of Electronic Word of Mouth and Brand Image on The Purchase Decision of Video on Demand Netflix Subscription: (Study On Netflix Users In Medan City). Journal Business Administration: Entrepreneurship and Creative Industry. 2, 1 (Jan. 2023), 16-22. DOI:https://doi.org/10.32734/jba.v2i1.9292.