MALINI, H. PRIVATE LABEL AND PRICE ON CUSTOMER SATISFACTION AND ITS IMPACT ON RETAIL INDUSTRY CUSTOMER LOYALTY. Journal Business Administration: Entrepreneurship and Creative Industry, [S. l.], v. 3, n. 1, p. 14–28, 2025. DOI: 10.32734/jba.v3i1.13699. Disponível em: https://talenta.usu.ac.id/jba/article/view/13699. Acesso em: 14 aug. 2025.