HARYAJI CATUR PUTERA HASMAN. The Relationship between Brand Personality and Brand Loyalty: An Empirical Literature Review. Journal Business Administration: Entrepreneurship and Creative Industry, [S. l.], v. 4, n. 2, p. 58–65, 2025. DOI: 10.32734/jba.v4i2.20860. Disponível em: https://talenta.usu.ac.id/jba/article/view/20860. Acesso em: 6 aug. 2025.