DELIANA, Marlina; POLUAN , Nadia Amelia Elyana; SIMANJORANG, Feronica. A Conceptual Review of Social Media Marketing Outcomes Brand Image and the Conditional Pathway to Purchase Intention. Journal Business Administration: Entrepreneurship and Creative Industry, [S. l.], v. 5, n. 1, p. 19–27, 2026. DOI: 10.32734/jba.v5i1.24330. Disponível em: https://talenta.usu.ac.id/jba/article/view/24330. Acesso em: 4 feb. 2026.