HARAHAP, Rahma Hayati; BUTAR BUTAR, Yolanda Alpa Hana; PUTRI, Zeni Eka. From Market to Platform: The Adaptation of Culinary MSME Traders in the Gig Economy Ecosystem in the Digital Economy Era. Journal Business Administration: Entrepreneurship and Creative Industry, [S. l.], v. 5, n. 2, p. 43–52, 2026. DOI: 10.32734/jba.v5i2.24555. Disponível em: https://talenta.usu.ac.id/jba/article/view/24555. Acesso em: 4 aug. 2026.