PUTRI, Lily Harlina; SAKTI, Trenggono Pujo. From Scroll to Checkout: Generation Z’s Lived Experiences with TikTok Content Marketing. Journal Business Administration: Entrepreneurship and Creative Industry, [S. l.], v. 5, n. 2, p. 83–96, 2026. DOI: 10.32734/jba.v5i2.26332. Disponível em: https://talenta.usu.ac.id/jba/article/view/26332. Acesso em: 4 aug. 2026.