Journal Business Administration: Entrepreneurship and Creative Industry

The Effect of Perceived Organizational Support and Work Life Balance on Employee Job Loyalty at PT Alamjaya Wirasentosa

2024-07-15T20:35:14+07:00

Human resources are a supporting factor in achieving organizational goals and also the most valuable asset in the organization. Good human resource management will be advantageous to the business. Human resources have a very important role in the wheels of industry and organization because human resources are the main driving force for all resources in an industry and organization. This study's research methodology is quantitative research with an associative approach. Sampling was done through simple random sampling technique with 68 respondents as samples. The investigation's findings demonstrate that the variables of perceived organizational support and work life balance have a significant effect on employee job loyalty and all independent variables simultaneously affect employee job loyalty. The coefficient of determination test shows that there is a fairly close relationship between perceived organizational support and work life balance on employee work loyalty with an R value of 0.653. Through the adjusted R square value, it is also recognized that the variable between perceived organizational support and work life balance contributes 40.9%, to the remaining employee work loyalty variable of 59.1% which is influenced by other variables not discussed in this study.

Increased Productivity of Regional Potential-based MSMEs through Partnership Development

2024-07-17T22:38:41+07:00

The current existing condition in Labuhanbatu Regency, where the number and performance of SMEs are not yet competitive enough, especially in the digital market which currently holds significant influence in the buying and selling process of SME products. There is a need for further training related to digital transformation, considering that technology now plays a crucial role in SME development. This research aims to examine the average productivity index of SMEs in Labuhanbatu, the region's potential, and partnership strategies in Labuhanbatu Regency. The study employs average index analysis using a perception measurement scale of 1-7 on 81 SMEs in Labuhanbatu and 8 local government organizations, as well as a SWOT analysis. Based on the Strengths, Weaknesses, Opportunities, and Threats analysis, SMEs in Labuhanbatu have strengths such as optimized production, adequate local potential, support programs for SMEs, and fairly good SME skills. Weaknesses include limited production support equipment and inadequate marketing networks. Opportunities for SMEs include the growth of SME industries, supportive skills training programs, improved communication, ease of licensing processes, and non-burdensome taxes for businesses. Meanwhile, threats include unstable product prices, inadequate financial support from local government, and insufficient marketing awareness efforts by the local government.

Strategy Studies Tiered Value Chain By Samsung In The Era of Global Competition

2024-08-06T08:41:22+07:00

In the era of globalization, the smartphone industry has become one of the most competitive and dynamic sectors in the world. This paper aims to examine the tiered value chain as a strategy undertaken by Samsung with its suppliers in global market competition. This research uses descriptive qualitative research methods through literature studies from various sources relevant to the case study discussed. The result of this research is that Samsung chose to produce its own smartphones due to several factors. First, Samsung smartphone products have complex specifications, making it difficult for suppliers to produce them independently. Second, Samsung's smartphone products are difficult to codify, which means they are difficult to document and communicate clearly to suppliers. Third, the capability or ability of suppliers to produce smartphones that comply with Samsung's standards is considered low. Thus, the hierarchy value chain strategy implemented by Samsung in its smartphone production value chain aims to maintain control over the production process and maintain the quality of the products produced, so that it can compete effectively in the global market

ANALYSIS OF SALES VOLUME THROUGH THE UTILIZATION OF SHOPEE AND TIKTOK SHOP

2024-08-12T09:45:32+07:00

The development of technology and telecommunications caused by globalization requires entrepreneurs to change their marketing strategies in order to keep up with the changes. The marketing strategy in question is digital marketing. Digital marketing techniques include many things, such as content marketing, social media marketing, email marketing, and search engine optimization (SEO). This research aims to determine the effect of Shopee and TikTok Shop on sales volume in a business. This research uses descriptive qualitative methods, the data collection techniques used are interviews, observation, and documentation, researchers want to analyze how the sales volume of Denisa Fashion Shop when utilizing digital marketing strategies with Shopee and TikTok Shop as the media. The results of this study indicate that the use of these two applications provides positive results because it can increase sales volume followed by increased business profits.

The Effect of Perceived Ease, Perceived Benefits, and Sales Promotion on Intention to Use with Consumer Behavior as a Moderating Variable in Using Digital Wallets

2024-07-17T22:42:13+07:00

This study aims to determine the effect of perceived convenience, perceived benefits, and sales promotions on intention to use and consumer behavior in using digital wallets in Medan. Perceived convenience, perceived benefits and sales promotion as independent variables, while intention to use as the dependent variable. This study uses a type of quantitative research, data processing methods using the SmartPLS 4.0 (Partial Least Square) program. The population of this study were all digital wallet users in Medan. The sample was determined by the purpose sampling method, with a sample of 100 respondents. The sample used is Digital Wallet users in Medan. The results of this study indicate that the perceived usefulness variable has no significant effect, while the benefit variable and sales promotion have a significant effect on the intention to use a Digital Wallet.