Journal Business Administration: Entrepreneurship and Creative Industry

THE INFLUENCE OF WORK-LIFE BALANCE AND OCCUPATIONAL HEALTH SAFETY (K3) ON EMPLOYEE JOB SATISFACTION

JIHAN FAHIRA — 2024-01-31

Skilled, qualified, and productive employees play an important role in the performance part of the company. This can be realized with a good work-life balance as well as good health safety. This study aims to analyze the effect of work-life balance and occupational health safety partially on employee satisfaction at PT Indonesia Comnets Plus Medan. This study used a quantitative method involving 58 employees of PT Indonesia Comnets Plus Medan as the research sample. The sampling technique for this study was non-probability sampling and purposive sampling. The data collection used was a questionnaire using a Likert scale. The data analysis technique uses the validity-reliability instrument test, the classical assumption test and the hypothesis test using multiple linear regression analysis using SPSS. The results of this study indicate that work-life balance has no significant effect on employee satisfaction at PT Indonesia Comnets Plus Medan. Meanwhile, occupational health safety has a significant effect on the performance of employees of PT Indonesia Comnets Plus Medan. Simultaneously work-life balance and occupational health safety affect employee satisfaction at PT Indonesia Comnets Plus Medan and are able to influence employee satisfaction by 55%, the remaining 45% is explained by variables or other factors.

PRIVATE LABEL AND PRICE ON CUSTOMER SATISFACTION AND ITS IMPACT ON RETAIL INDUSTRY CUSTOMER LOYALTY

Helma Malini — 2024-01-31

This study seeks to determine and provide empirical evidence regarding the impact of private label and price on customer satisfaction and its influence on customer loyalty at Alfamart. This research is a casually associative quantitative investigation. This study's population consisted of all Alfamart consumers who purchased private label products. The sampling technique employs a purposive sampling method that incorporates non-probability sampling of a total of 100 respondents using a questionnaire to collect data. The method of data analysis employed begins with descriptive analysis of research data, discussion of research instrument tests, classic assumption tests, path analysis (Path Analysis), and statistical testing of hypothesis results using version 25 of the SPSS data processing programmed. Private label has a significant effect on customer satisfaction, price has a significant effect on customer satisfaction, private label has no significant effect on customer loyalty, price has no significant effect on customer loyalty, customer satisfaction has a significant effect on customer loyalty, private label has a significant effect on customer loyalty via customer satisfaction, and price has a significant effect on customer loyalty.

The Effect of Self Service Technology and Perceived Enjoyment on Interest in Reusing Self-Ordering Kiosk on Gen-Z in Medan City

Jeremi Siagian — 2024-01-31

Technological developments in the food and beverage industry sector triggered by the Covid-19 pandemic have been presented by McDonalds to maintain distance by utilizing the role of self-service technology that prevents direct contact with employees and utilizes the performance of the self-ordering kiosk. Perceived enjoyment is also needed to increase GenZ's desire to have an interest in reusing the self-ordering kiosk at McDonald's. This study
aims to determine the effect of self-service technology and perceived enjoyment on interest in reusing the self-ordering kiosk at Gen-Z McDonald's in Medan City. The method used is
quantitative by involving 100 Gen-Z people as samples. The results of this study indicate that
self-service technology and perceived enjoyment have a significant effect on the interest in
reusing the self-ordering kiosk at Gen-Z McDonald's in Medan City by 81.9%. This means
that the role of self-service technology and perceived enjoyment felt by Gen-Z is very well
realized, although it is still necessary to improve the performance of the self-ordering kiosk
in order to have an interest in reusing the self-ordering kiosk.

Economics and Business Students' Buying Interest in Eco-Friendly Products: An Analysis of AJZEN's Economic Sociology

Rahma Hayati Harahap — 2024-01-31

In this era of globalization, consumers are increasingly aware of environmental issues. Consumer behaviour towards environmentally friendly products is a concern in economic sociology. The writing of this article aims to explore the analysis of economics students' behaviour towards environmentally friendly products. This research uses a literature study method, which will involve analysing data from several economics and bussines students in various universities. Environmental awareness, knowledge of environmentally friendly products, economic factors, and social factors are important factors in the decision making of a consumer. Economics and business students as consumers who are aware of environmental issues tend to choose environmentally friendly products. This is of course also influenced by economic factors and consumer social factors. The results of this study provide knowledge in understanding the consumer behaviour of economics and bussines students towards environmentally friendly products. The practical implication of this research is that environmentally friendly product companies targeting economics and bussines students need to consider factors that will influence consumer decision making, including effective and efficient pricing and promotion.

Efektifitas Job Satisfaction Dalam Meningkatkan Kinerja Karyawan Pada Divisi Business, Government Dan Enterprise Services PT Telkom Witel Medan

Evita Paula Sidauruk — 2024-01-31

This study aims to analyse the effect of job satisfaction on employee performance at the Business, Government and Enterprise Services Division of PT Telkom Witel Medan. This is motivated by the decline in Telkom's performance as seen from the decline in Indihome Market Share in the last three years. In this case, employee performance can be influenced by many factors, one of which is job satisfaction. When doing their job, positive support directly or indirectly from the company has an impact on the work produced by individuals. So that in fulfilling the required quality, the company provides positive support to support employee satisfaction at work. This research uses a qualitative research method with a descriptive approach. The primary data collection of this research is by conducting interviews and direct observation at the BGES Division of PT Telkom Witel Medan. Then secondary data is obtained from related literature studies. The results showed that job satisfaction has a great influence on improving employee performance in the BGES Division of PT Telkom Witel Medan such as increasing productivity. The results also show that job satisfaction is very effective in influencing employee loyalty to the company.