GULTOM, Pesta; WULANDARI, Tri; HEK, Tan Kim. Digital Marketing Strategy for Gen-Z: A Mathematical Modelling Approach on the Impact of Influencer Marketing and Customer Experience on Skincare Purchase Decision. Journal Of Management Analytical and Solution (JoMAS), [S. l.], v. 6, n. 2, p. 75–84, 2026. DOI: 10.32734/jomas.v6i2.25510. Disponível em: https://talenta.usu.ac.id/jomas/article/view/25510. Acesso em: 8 jun. 2026.