SIREGAR, Findi Ruzika Audini; RIZA FANNY MEUTIA. Brand Equity As An Interveing Variable In The Relationship Between Celebrity Endorser And The Firm’s Performance Of Medan City Cakes. Journal Of Management Analytical and Solution (JoMAS), [S. l.], v. 2, n. 1, p. 26–31, 2022. DOI: 10.32734/jomas.v2i1.7748. Disponível em: https://talenta.usu.ac.id/jomas/article/view/7748. Acesso em: 3 may. 2026.