Journal Of Management Analytical and Solution (JoMAS)

The Effect of Employee Engagement and Work Happiness on Employee Satisfaction

2024-02-12T13:31:10+07:00

This research was conducted with the aim of knowing and analyzing the effect of Employee Engagement and Work Happiness on Employee Satisfaction . Research data collection used questionnaires which were distributed to 55 respondents who worked as employees of the Regional Research and Development Agency for North Maluku Province. The model testing technique uses multiple linear regression. The analytical test tool uses SPSS version 25. The results of this study indicate that: (1) Employee engagement has a positive and significant effect on Employee Satisfaction. (2) Work happiness has a significant positive effect on employee satisfaction, (3) Employee engagement, work happiness both have a simultaneous and significant effect on employee satisfaction.

Analysis of Digital Marketing Strategy in Increasing ZIS Fundraising at Laznas Yatim Mandiri Sidoarjo

2024-05-28T16:42:52+07:00

This study aims to determine the digital marketing strategy carried out in the process of raising Infaq Zakat funds, and Shodaqoh. This study used descriptive qualitative research method. The data used in this study is primary data, which is in the form of interviews with subjects, namely leaders and employees based on criteria set by the researcher. In addition, researchers also used secondary data by the Yatim Mandiri Sidoarjo collection report, where the collection report can describe how ZIS fundraising uses digital channels. The results showed that Yatim Mandiri Sidoarjo used two fundraising methods, namely direct fundraising and indirect fundraising. Good relationships with donors and beneficiaries created in each program are one of the advantages of being able to provide trust to the institution. Collecting through digital marketing at Yatim Mandiri Sidoarjo using social media Instagram, Facebook, and TikTok. In addition, Yatim Mandiri Sidoarjo uses digital payment applications such as mobile banking, Quick Response (QRIS), and e-wallets. Gathering through social media digital marketing at Yatim Mandiri Sidoarjo is said to be less than optimal due to limited human resources. However, in overcoming this, Yatim Mandiri Sidoarjo continues to develop social media, namely by continuing to create interesting and reliable content so that it can attract wider donors.

Keyword: Strategy, Digital Marketing, Laznas Yatim Mandiri Sidoarjo, ZIS, Fundraising

The influence of visionary leadership and job satisfaction on the performance of employees of the Central Statistics Agency of Deli Serdang Regency

2024-05-21T09:01:44+07:00

This study aims to determine and analyze the influence of visionary leadership and job satisfaction on employee performance at the central statistical agency for Deli Serdang district. The sampling technique used saturated sampling technique, amounting to 40 respondents. Methods of data collection using a questionnaire. The results of multiple linear regression analysis obtained the equation Y = 12.107 + 0.495X1 + 0.428X2. In the partial test (t test) the Visionary Leadership variable has a positive and significant effect on Employee Performance with a t calculated value of 5.374 > t table 1.986 and a significant value of 0.000 <0.05 and the Job Satisfaction variable has a positive and significant effect on Employee Performance with a t calculated value of 2.570 > t table 1.986 and a significant value of 0.000 <0.05. Simultaneous significant test results (Test F) Visionary Leadership and Job Satisfaction variables simultaneously or together have a positive and significant effect on Employee Performance with an F count of 142.714 > F table of 3.10 and a significant value of 0.000 <0.05. test results The coefficient of determination 〖(R〗^2) obtained an R Square value of 0.885 meaning that the Employee Performance variable can be explained by 88.5% by the Visionary Leadership and Job Satisfaction variables while the remaining 11.5% is explained by other variables not included in the study This.

Implementation of Management Information Systems at Janji Jiwa Coffee Shop in Medan Selayang City to Improve Customer Satisfaction

2024-05-24T15:40:45+07:00

Indonesia's coffee market has grown significantly in recent years, and a large number of coffee shops have opened up. In the face of fierce competition, the Janji Jiwa Coffee Shop in Medan, Selayang City, must strive to retain and grow its clientele. This research aims to determine the application of the Management Information System used to increase customer satisfaction at Janji Jiwa coffee shop. This research uses a quantitative approach with survey methods. Data was collected from 30 customers of Janji Jiwa Coffee Shop in Medan Selayang through a specially designed questionnaire. Data analysis was carried out using descriptive statistical methods and linear regression to test the relationship between SIM implementation and customer satisfaction. The final regression results indicate that the dependent variable, Consumer Satisfaction of Janji Jiwa Medan Coffee, Medan Selayang District, is significantly impacted (p < 0.05) by the independent variable, Management Information System. Customer satisfaction at the Janji Jiwa Coffee Shop in Medan Selayang has increased dramatically once SIM was implemented. These results suggest that coffee shops can enhance consumer loyalty and streamline their operations by implementing SIM.

Impact of Service Quality and Product Quality on Customer Loyalty Through Customer Satisfaction on UMKM in the Field Kota Medan

2024-05-30T14:23:26+07:00

This study aims to determine and analyze the effect of service quality and product quality on customer loyalty through customer satisfaction in MSMEs in Medan City, namely in the coffee shop business. The research method used is a survey with data collection techniques using an online questionnaire which obtained a sample of 100 respondents through judgment sampling. The data in this study were analyzed using SmartPLS software. The results showed that service quality has no significant effect on customer loyalty, product quality has a significant effect on customer loyalty, service quality has a significant effect on customer satisfaction, product quality has a significant effect on customer satisfaction, customer satisfaction has a significant effect on customer loyalty, service quality through customer satisfaction has no significant effect on customer loyalty, product quality through customer satisfaction has a significant effect on customer loyalty.