Journal Of Management Analytical and Solution (JoMAS) https://talenta.usu.ac.id/jomas <p align="justify"><span class="" lang="en"><span class="">Journal Of Management Analytical and Solution (JoMAS) is a peer-reviewed journal (January, Mei and September) published by TALENTA Publisher and organized by </span></span>Department of Management, <span class="" lang="en"><span class="">Faculty Of Economics And Business Universitas Sumatera Utara as an open-access journal. It welcomes full research articles in the field of economics and business, related to management from the following subject area: </span></span>finance, human resource, <span class="" lang="en"><span class="">operational strategy, marketing, entrepreneurship, digital business, e-commerce. <br /></span></span><span class="" lang="en"><span class="">Each publication contains 5 (five) research articles which will be published online. These articles will be indexed by Indonesian Publication Index (Garuda Portal), One Search Perpustakaan Nasional, Google Scholar, PKP Indexing, BASE (Bielefeld Academic Search Engine), and Directory of Research Journal Indexing (DRJI). </span></span><span class="" lang="en"><span class=""><span id="result_box" class="" lang="en">JoMAS strives to be a means of periodic, accredited, national scientific publications or reputable international publications through printed and online publications.<br /></span></span></span></p> TALENTA Publisher, Universitas Sumatera Utara en-US Journal Of Management Analytical and Solution (JoMAS) 2776-6276 Employee Readiness for Change and Organizational Support as Keys to Successful Banking Transformation https://talenta.usu.ac.id/jomas/article/view/18303 <p>The digital era brings a wave of change that requires banks to be able to quickly adapt and transform. New technologies, new business models and evolving customer expectations provide the foundation for banking to remain competitive and relevant now and in the future. Human resource factors are one of the keys to success in facing change, organizational effectiveness and optimization are needed to maintain and increase work engagement and employee readiness in facing change. This research aims to test and analyze the influence of employee readiness to change on organizational transformation through organizational support as a moderating variable. The population in the study were permanent employees in the Sharia Business Unit of PT. North Sumatra Bank. The research method used is quantitative descriptive. Primary data was collected through a survey of 131 permanent employees in the Sharia Business Unit of PT. Bank Sumut, uses proportional random sampling technique. The collected data was analyzed using descriptive statistical analysis and Moderated Regression Analysis (MRA). The research results show that employee readiness to change has a positive and significant influence on organizational transformation. This indicates that increasing employee readiness in making changes will have a positive impact on the effectiveness and success of the transformation process in the Sharia Business Unit. However, this research also proves that organizational support is unable to moderate the relationship between employee readiness and organizational transformation. These findings indicate that organizational support felt by employees is not strong enough to strengthen the influence of employee readiness on organizational transformation.</p> Malinda Sari Sembiring Copyright (c) 2024 Journal Of Management Analytical and Solution (JoMAS) https://creativecommons.org/licenses/by-sa/4.0 2024-09-29 2024-09-29 4 3 71 80 10.32734/jomas.v4i3.18303 Strategic Analysis for Developing Tourism in Toba Regency: A Sustainable Management Approach https://talenta.usu.ac.id/jomas/article/view/18302 <p>Toba Regency, located in North Sumatra, Indonesia, offers vast potential for tourism development, thanks to its natural beauty, cultural heritage, and historical significance. This study analyzes the strengths, weaknesses, opportunities, and threats (SWOT) related to tourism in Toba Regency, utilizing a sustainable management approach to enhance the region's tourism sector. By conducting a SWOT analysis and evaluating both internal and external factors, the study identifies key strategies for boosting tourism, including improving infrastructure, increasing local community involvement, and promoting the region’s unique cultural and natural attractions at national and international levels. The findings suggest that leveraging Toba Regency's natural and cultural resources, while addressing limitations in infrastructure and community engagement, can significantly enhance its tourism potential. The strategic recommendations provided focus on sustainable practices that will benefit the local economy, preserve cultural and environmental assets, and foster long-term tourism growth.</p> Muhammad Arif Lubis Ayu Dhisa Faradiba Siregar Copyright (c) 2024 Journal Of Management Analytical and Solution (JoMAS) https://creativecommons.org/licenses/by-sa/4.0 2024-09-29 2024-09-29 4 3 81 88 10.32734/jomas.v4i3.18302 The Influence of Capital Adequacy Ratio (CAR), Non-Performing Loans (NPL), Return on Assets (ROA), and Loan To Deposit Ratio (LDR) on Financial Sustainability in Regionally Owned Enterprises (BUMD) Bank Pasar Kulon Progo for the 2018-2023 Period https://talenta.usu.ac.id/jomas/article/view/17458 <p>Bank Pasar Kulon Progo plays a key role in promoting regional economic growth<br />and improving welfare. To maintain financial stability, it is essential to assess<br />factors influencing financial sustainability. This study examines the impact of<br />Capital Adequacy Ratio (CAR), Non-Performing Loans (NPL), Return on Assets<br />(ROA), and Loan to Deposit Ratio (LDR) on the Financial Sustainability Ratio<br />(FSR) of Bank Pasar Kulon Progo from 2018 to 2023. A quantitative approach<br />was used, analyzing financial report data with purposive sampling. Multiple<br />linear regression was applied to assess the relationships between the variables.<br />The results show that CAR, NPL, ROA, and LDR have a significant impact on<br />FSR, collectively explaining 79.5% of its variation (R² = 0.795). The remaining<br />20.5% is influenced by other factors outside the model. These findings suggest<br />that effective management of CAR, NPL, ROA, and LDR is crucial for ensuring<br />the financial sustainability of Bank Pasar Kulon Progo.</p> Eva Farida Kristin Wijayanti Bangun Putra Prasetya Copyright (c) 2024 Journal Of Management Analytical and Solution (JoMAS) https://creativecommons.org/licenses/by-sa/4.0 2024-09-29 2024-09-29 4 3 89 95 10.32734/jomas.v4i3.17458 The Influence Of Green Human Resource Management On Employees' Green Behavior https://talenta.usu.ac.id/jomas/article/view/17833 <p>This research aims to determine the effect of environmentally friendly recruitment selection, environmentally friendly training, environmentally friendly performance management, environmentally friendly payments &amp; rewards, and environmentally friendly involvement on employee green behavior. The method used is quantitative, the research object is employees of PT. Bukit Asam Tbk Tanjung Enim City. Respondents in this research were employees of PT. Bukit Asam Tbk Tanjung Enim as many as 95 people collected data using a questionnaire. This research sample was taken using a simple random sampling technique, namely taking samples from the population randomly without distinguishing between education, position or status. The data analysis technique was carried out using SPSS version 29. Based on the results of multiple linear regression analysis research, variables were obtained that influence employee green behavior, namely green training, green pay &amp; rewards and green involvement at PT. Bukit Asam Tbk. Meanwhile, variables that do not influence employee green behavior are environmentally friendly recruitment selection and environmentally friendly performance management at PT. Bukit Asam Tbk.</p> Elvira Azzahra Dina Mellita Copyright (c) 2024 Journal Of Management Analytical and Solution (JoMAS) https://creativecommons.org/licenses/by-sa/4.0 2024-09-29 2024-09-29 4 3 96 107 10.32734/jomas.v4i3.17833 The Effect of The Rupiah Exchange Rate on Inflation-Mediated Stock Prices in PT Unilever Indonesia Tbk https://talenta.usu.ac.id/jomas/article/view/17418 <p>Indonesia's large population presents significant opportunities for the consumer<br />goods industry. However, a company's ability to sustain its stock price requires<br />careful consideration of macroeconomic variables. This study investigates the<br />effect of the Rupiah exchange rate on the stock price of PT Unilever Indonesia<br />Tbk during the period from 2022 to 2023. Employing a quantitative approach,<br />the research examines macroeconomic data, particularly the Rupiah exchange<br />rate, obtained from Bank Indonesia. Using purposive sampling, the study<br />focuses on data relevant to the research period. Multiple linear regression<br />analysis is applied to assess the relationship between the Rupiah exchange rate<br />and stock price. The findings reveal that the Rupiah exchange rate has a<br />significant impact on the stock price of PT Unilever Indonesia Tbk.</p> Resita Aprillia Bangun Putra Prasetya Copyright (c) 2024 Journal Of Management Analytical and Solution (JoMAS) https://creativecommons.org/licenses/by-sa/4.0 2024-09-29 2024-09-29 4 3 108 113 10.32734/jomas.v4i3.17418