LingPoet: Journal of Linguistics and Literary Research <p style="text-align: justify;"><a href="">LingPoet: Journal of Linguistics and Literary Research</a> is a peer-reviewed journal with the editorial board of scholars mainly in linguistics, applied linguistics, and literature. It is published three times in a year (January, May, and September) by the Department of English, Faculty of Cultural Sciences, Universitas Sumatera Utara. LingPoet does not charge any article processing charge.</p> en-US (Rahmadsyah Rangkuti) (Ely Hayati Nasution, S.S., M.Si.) Sat, 30 Sep 2023 22:34:44 +0700 OJS 60 Has a Fashion Instagram Poster Ads Has Its Linguistic Meaning? <p>This research aimed to identify the visual elements of Uniqlo Indonesia Instagram Ads. The method of the study was the descriptive qualitative method. The techniques of collecting data in this research were literature study and documentation. The data sources were eight advertisements analyzed by the Visual Grammar Design Theory of Kress and Van Leeuwen (2006). The results showed that the Uniqlo Indonesia Instagram Ads implied representational, interactional, and compositional meanings. Representational, Narrative Representation includes of action process; non-transactional was more significant than transactional. Conceptual representation consists of an analytical process. For Interactional, the Participant was Represented than Interactive. The gaze system included Demand being higher than Offer. The social distance was Personal. The Close Social was more significant than the Far Social. The perspective had a Subjective image found in terms of High modality. While conveying a message, the ads were directed to attract the viewer</p> Ria Utami, Agung Farid Agustian, Hillda Meilany Putri Copyright (c) 2023 LingPoet: Journal of Linguistics and Literary Research Sat, 30 Sep 2023 00:00:00 +0700 The Nutrilon Royal Advertisement on TV Commercial Break Discourse Analysis <div><span lang="IN">The study is aimed to explain about the kinds of advertisement as genre function that emerges in Nutrilon Royal commercial break, to know the way Nutrilon Royal commercial break conveys the goal of advertisement, and to know the elements of advertisement that used in Nutrilon Royal commercial break. The data is Nutrilon Royal advertisement on TV commercial break that consist of picture and poetic language narration. The theories used to analyze are theories by Yule, Brown&amp;Yule, Searle, and Cook. The result found that there is combination of pictures and sounds that related to the product, characters signify that Nutrilon Royal is one of brand of milk for children conveys TV commercial break by showing combination picture of child and nature and collecting of poetic languages, from eight elements of advertisement, only six are found: participants, function, picture, music, paralanguage, and situation. the combination of picture, poetics languages as narration and back sound convey important purpose of TV commercial break.</span></div> Dewi Nuryanti, A.T. Fazrin Copyright (c) 2023 LingPoet: Journal of Linguistics and Literary Research Sat, 30 Sep 2023 00:00:00 +0700 Double Discrimination Towards Black Women in Hidden Figures and Where Hands Touch <p>This research is intended to describe the double discrimination towards black women in society found in <em>Hidden Figures</em> and <em>Where Hands Touch</em>, and to find out the similarities and differences of double discrimination towards black women between the two films. This study used a qualitative descriptive method, which involves gathering, categorizing, and analyzing data. The data were dialogues and scene shots related to double discrimination. Based on the data analysis, there are racial and gender discrimination that is found in internal and external conflicts. After analyzing the data through the analysis of the intrinsic elements, similarities and differences are found between the two films. The two main characters; Katherine and Leyna, were similarly mistreated and harmed by society as black women. Katherine fought against double discrimination, while Leyna could do nothing but surrender. Their races and backgrounds are also different. Katherine was born to black American parents and lived in Virginia, United States. Meanwhile, Leyna was born biracial to black African and white German and lived in Berlin, Germany. In America in 1961, there was still tolerance, even though black women were still distinguished from white women. However, in Germany in 1944, there was no place for black women</p> Anindhita Sabrina, Desri Maria Sumbayak, Ely Hayati Nasution Copyright (c) 2023 LingPoet: Journal of Linguistics and Literary Research Sat, 30 Sep 2023 00:00:00 +0700 Enhancing Learning with Liveworksheet: Perceptions, Advantages, Disadvantages, and Impacts <p>This article explores the concept of Liveworksheet websites and provides a comprehensive analysis of their advantages and disadvantages for students and teachers. Drawing on previous studies and explanations, the article highlights the benefits of Liveworksheet websites, including personalized learning, immediate feedback, increased engagement, progress tracking, flexibility, and accessibility. The data presented supports the positive impact of Liveworksheet websites on teaching and learning experiences, enabling students to take ownership of their learning journey and improve academic performance. However, potential challenges such as the need for internet technological issues should be considered. By understanding and addressing these drawbacks, educators and students, can effectively utilize Liveworksheet websites to create an interactive and adaptable learning environment. This article serves as a guide for educators, providing insights on how to leverage the potential of Liveworksheet websites and enhance student learning outcomes</p> <p>&nbsp;</p> Yuri Widiantho, Nadia Virdhani Hia, T. Silvana Sinar Copyright (c) 2023 LingPoet: Journal of Linguistics and Literary Research Sat, 30 Sep 2023 00:00:00 +0700 Lexical density in Children's Storybook <p>The purpose of this study was to examine the lexical density of six children’s stories in order to assess the richness and complexity of language usage in these texts. The study examined the selected stories from a children’s storybook using a qualitative content analysis technique to identify the fraction of content words, such as nouns, verbs, adjectives, and adverbs, that contribute to the total lexical density. To measure the lexical density of the storybooks, the analytical approaches were inspired by Ure (1971) and Halliday (1985). The findings demonstrated varying degrees of lexical density in children's storybooks, providing insights into the variable vocabulary and linguistic complexity used in these writings.</p> Ade Novira Aswani, Alemina Br. Perangin-angin, Aprilza Aswani Copyright (c) 2023 LingPoet: Journal of Linguistics and Literary Research Sat, 30 Sep 2023 00:00:00 +0700 Modal Verbs in Spoken and Written Text of BNC Sampler: Corpus-Based Study <p>The purpose of this study is to find out which type of text between written and spoken text that has the highest frequency of modal usage. It analyzes the personal pronouns which be followed by modal verbs. This study employed a corpus linguistic method, relying on quantitative and qualitative techniques. In quantitative design, the researchers examined the frequencies of modal verbs used in spoken and written text. In the qualitative design, the researchers analyzed the functions of modal verbs in representing the expression shown from the text. The data source of this study is a corpus named BNC (British National Corpus) Sampler. The corpus has 184 texts with total amount of word tokens in all corpus texts is about two million. The result show the tendencies of spoken text are mostly to express permission, possibility, and ability. Meanwhile the written text mostly tends to express obligation, and necessity. Also there are similarities and differences between spoken text and written text. The similar finding is the personal pronoun that appears the most and the least are <em>I </em>and <em>she</em>. The different finding is the second most frequent pronoun which appears in spoken text is <em>you</em>, meanwhile in written text is <em>it</em>.</p> Winda Ayuanda, Dindasari Sidabalok, Luthvia Chairunnisa, T. Silvana Sinar Copyright (c) 2023 LingPoet: Journal of Linguistics and Literary Research Sat, 30 Sep 2023 00:00:00 +0700 Humor Techniques of Netizens Comment on Instagram: A Semantics Analysis <p class="TP-Abstract-Text" style="line-height: normal;">Humor is definitely the thing that makes people laugh. Humor can be seen anywhere, directly or indirectly, on TV or social media. The aim of the study is to analyze the humor techniques found in comments on video posts that are currently viral in Indonesia. This study is conducted using a qualitative method and Berger's technical theory of humor. This study uses one technical category from the four technical categories discovered by Berger, namely technical language. The language techniques consist of ridicule, infantilism, bombast, puns, sarcasm, irony, satire, misunderstanding, repartee, outwitting, and sexual allusions. The data about humor was collected based on comments from diverse users of Instagram, specifically those followed by the study's primary author.</p> Besti Horasia Haloho, Silvia Efani Saragih, Windy Octalin Simanjuntak, Eunike Sidauruk, Dian Marisha Putri Copyright (c) 2023 LingPoet: Journal of Linguistics and Literary Research Sat, 30 Sep 2023 00:00:00 +0700 Linguistic Analysis of How Hotel is Named in Berastagi: A Semantic Analysis <p>This research aims to analyze hotel names and provide valuable information on semantics analysis regarding of hotel names in Berastagi. The method of this research was qualitative content analysis, which aimed of the research was to describe the lexical meaning compared with toponymy, the pattern and name classifications of hotels in Berastagi. The data collection was done by observation, interview, and documentation. Based on the result of the study, the findings revealed that the lexical meaning found varied related to the Cambridge Dictionary and KBBI V. The toponymy meaning of hotel names is also various associated with the cultural values of the people in Berastagi Sub-district. Some hotel names use Bahasa Indonesia, Karo, English and some are mixed. The dominant hotel names use Indonesian noun phrases with noun + noun patterns. There are six names classification used, i.e (1) Naming Based on Place, (2) Naming Based on Distinctive Characteristics, (3) Naming Based on Mention Apelativa, (4) Naming Based on Inventor Hope, (5) Naming Based on Mention of Parts (Sinecdoche), (6) Shortening(Abbreviation).</p> Juwita Pobian Lubis, Muhammad Yusuf, Dian Marisha Putri Copyright (c) 2023 LingPoet: Journal of Linguistics and Literary Research Sat, 30 Sep 2023 00:00:00 +0700