Utilization of Digital Platforms and Social Media in Marketing Products of the PKK Group in Improving the Economy and Food Security of Batu Rejo Villagers

Authors

  • Dewi Sartika Br Ginting
  • T. Henny Febriana Harumy Universitas Sumatera Utara
  • Ade Sarah Huzaifah Universitas Sumatera Utara
  • Vicky Rosalia Universitas Sumatera Utara
  • Mhd Afifan Aly Rahman Saragih Universitas Sumatera Utara
  • Muhammad Daud Arbani Asfi Dalimunthe Universitas Sumatera Utara
  • Ridha Arrahmi Universitas Sumatera Utara
  • Jernih Universitas Sumatera Utara

DOI:

https://doi.org/10.32734/abdimastalenta.v8i1.10353

Keywords:

Product Creativity, Digital Marketing, Marketplace

Abstract

After the millennium era, the development of information technology has become quite fast, and changes in business patterns have also increased sharply. One of them is in the world of marketing. During the pandemic and post-pandemic times, digital transformation has been carried out, namely digital marketing or marketing products in cyberspace. Community service is one of the right ways to carry out the socialization of information technology in marketing techniques to support economic development. The community service that will be carried out is entitled Utilization of Digital Platforms and Social Media in Marketing Product Creativity for the PKK Desa Batu Rejo Group, to help the PKK Desa Batu to produce products that will be marketed online through digital platforms and social media that are already widely used by people. PKK groups will be guided and trained to be able to manufacture and market their products in the online market, so they can remain productive even from home. The activities carried out in this service are workshops on digital platforms and social media as well as training on their utilization in online marketing of the creative products of the PKK Batu Rejo Village group.

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Author Biographies

Dewi Sartika Br Ginting

Fakultas Ilmu Komputer dan Teknologi Informasi, Universitas Sumatera Utara, Medan, Indonesia

T. Henny Febriana Harumy, Universitas Sumatera Utara

Fakultas Ilmu Komputer dan Teknologi Informasi, Universitas Sumatera Utara, Medan, Indonesia

Ade Sarah Huzaifah, Universitas Sumatera Utara

Fakultas Ilmu Komputer dan Teknologi Informasi, Universitas Sumatera Utara, Medan, Indonesia

Vicky Rosalia, Universitas Sumatera Utara

Fakultas Ekonomi dan Bisnis, Universitas Sumatera Utara, Medan, Indonesia

Mhd Afifan Aly Rahman Saragih, Universitas Sumatera Utara

Fakultas Ekonomi dan Bisnis, Universitas Sumatera Utara, Medan, Indonesia

Muhammad Daud Arbani Asfi Dalimunthe, Universitas Sumatera Utara

Fakultas Ekonomi dan Bisnis, Universitas Sumatera Utara, Medan, Indonesia

Ridha Arrahmi, Universitas Sumatera Utara

Fakultas Ekonomi dan Bisnis, Universitas Sumatera Utara, Medan, Indonesia

Jernih, Universitas Sumatera Utara

Fakultas Ekonomi dan Bisnis, Universitas Sumatera Utara, Medan, Indonesia

Published

2023-06-26