Optimizing Sustainable Tourism in North Sumatra: An Analytic Hierarchy Process Approach Using Alternative Sustainability Metrics

Authors

  • Samerdanta Sinulingga Department of Tourism, Universitas Sumatera Utara, 20155, Medan, Indonesia
  • Riko Andika Rahmat Pohan Department of English Program, Universitas Sumatera Utara, 20155, Medan, Indonesia
  • Erna Januarini Department of English Program, Universitas Sumatera Utara, 20155, Medan, Indonesia

DOI:

https://doi.org/10.32734/jormtt.v6i1.17740

Keywords:

Sustainable Tourism, Analytic Hierarchy Process, Alternative Sustainability Metrics, North Sumatra, Tourist Destination Selection, Budget Constraints

Abstract

Sustainable tourism focuses on minimizing negative impacts on the environment and local communities while maximizing economic benefits. This study identifies sustainable tourist destinations in North Sumatra using the Analytic Hierarchy Process (AHP) with various sustainability criteria. Beyond common criteria (environmental, economic, and social), it includes alternative metrics like carbon footprint, biodiversity, energy consumption, water management, community participation, local economic revenue, air quality, and visitor satisfaction. Hypothetical scores for 15 destinations were analyzed, and criteria weights were set based on sustainability priorities. Simulations considering budget constraints optimized destination selection. Results indicated that Pulau Samosir, Air Terjun Sipiso-Piso, and Taman Alam Lumbini scored highest in sustainability. These were selected for their top performance against sustainability criteria. The study concludes that incorporating alternative sustainability metrics provides a comprehensive perspective, making the model a valuable tool for policymakers and tourism managers. It also demonstrates that significant sustainability can be achieved even within budget constraints.

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Published

2024-03-30

How to Cite

[1]
S. . Sinulingga, R. A. R. . Pohan, and E. . Januarini, “Optimizing Sustainable Tourism in North Sumatra: An Analytic Hierarchy Process Approach Using Alternative Sustainability Metrics”, J. of Research in Math. Trends and Tech., vol. 6, no. 1, pp. 35-45, Mar. 2024.

Issue

Vol. 6 No. 1 (2024): Journal of Research in Mathematics Trends and Technology (JoRMTT)

Section

Articles

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