Analysis of Factors Affecting Demand for Cattle Meat in the City of Padang Sidempuan

Abstract

The amount of beef consumption has fluctuated from year to year. The large amount of public consumption of beef is a reflection of the condition of public demand for beef, which is estimated to have a number of causes. The purpose of this study was to identify factors of beef price (X1), family income (X2), number of dependents (X3), price of chicken (X4), price of fish (X5), price of tofu / tempeh (X6) of meat demand in the city of Padang Sidempuan. The method of analysis is multiple linear regression analysis using SPSS 22.0. The sampling technique had 150 respondents. The results showed that the estimation results obtained a determination value (R2) of 0.666. Simultaneously, all independent variables had significant effect (P <0.05) on the amount of beef demand. Partially, family income, number of dependents, and the price of chicken have an effect on beef demand. Meanwhile, the variables of beef prices, fish prices and tofu / tempeh prices do not affect the demand for beef in the city of Padang Sidempuan. The conclusions of this study indicate that the variable family income is the variable that has the most influence on the demand for beef and is followed by the variable
number of dependents and the price of chicken meat.