Strategy for Developing Rafting as A Special Interest Tourism at Belaban Resort

Kiara Ayu Listiani; Slamet Rifanjani; Muflihati; Helmy Adhi Kusuma

doi:10.32734/jsi.v6i02.8909

Authors

Kiara Ayu Listiani Universitas Tanjungpura, West Kalimantan, Indonesia
Slamet Rifanjani Universitas Tanjungpura, West Kalimantan, Indonesia
Muflihati Universitas Tanjungpura, West Kalimantan, Indonesia
Helmy Adhi Kusuma Bukit Baka Bukit Raya National Park, West Kalimantan, Indonesia

DOI:

https://doi.org/10.32734/jsi.v6i02.8909

Keywords:

Aggressive Growth, Rafting Tourism Strategy, Sustainable Tourism Development, SWOT Analysis, Tana Kaya National Park

Abstract

Bukit Baka Bukit Raya National Park in Indonesia has vast natural tourism potential, and one of its highlights is white water rafting at Belaban Resort. This study aimed to devise a strategy for developing rafting tourism at the Belaban Tana Kaya Resort. The research began in November 2021 and involved distributing questionnaires to respondents chosen through accidental sampling and conducting a Focus Group Discussion with the rafting tour manager at Resort Balaban. The data was analyzed using SWOT analysis, which helped identify the resort's strengths, weaknesses, opportunities, and threats. The results showed that the rafting tour at the Belaban Resort had a promising future, as it was in the first quadrant of the SWOT analysis, which supports aggressive growth policies while still adhering to the guidelines for sustainable tourism development based on national parks. The study's findings could guide the resort's management in devising a plan for developing rafting tourism sustainably, enhancing the resort's attractiveness to tourists, and boosting the local economy

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References

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