Analysis of Samsung’s Strategy in Dealing With Global Market Competition in International Business

Edy Yulianto Putra; Inda Meyllya Putri; Rizky Adi Mahendra; Michael Iken Bonar Anju Sibagariang; Nabila Arinov Mey; Pradino Kusumo; Rince Monica Hutagalung

doi:10.32734/jomas.v3i3.12167

Authors

Edy Yulianto Putra Universitas Internasional Batam
Inda Meyllya Putri Universitas Internasional Batam
Rizky Adi Mahendra Universitas Internasional Batam
Michael Iken Bonar Anju Sibagariang Universitas Internasional Batam
Nabila Arinov Mey Universitas Internasional Batam
Pradino Kusumo Universitas Internasional Batam
Rince Monica Hutagalung Universitas Internasional Batam

DOI:

https://doi.org/10.32734/jomas.v3i3.12167

Keywords:

International Business, Business Strategy

Abstract

This study aims to analyze Samsung's strategy in facing global market competition in international business. The research method applied in this study is the Secondary Data Analysis (ADS) method, which is in the form of using and analyzing existing data without having to conduct surveys and interviews. The results of this study are the marketing, global and international strategies implemented by the Samsung company.