The Effect of The Rupiah Exchange Rate on Inflation-Mediated Stock Prices in PT Unilever Indonesia Tbk

Abstract

Indonesia's large population presents significant opportunities for the consumer
goods industry. However, a company's ability to sustain its stock price requires
careful consideration of macroeconomic variables. This study investigates the
effect of the Rupiah exchange rate on the stock price of PT Unilever Indonesia
Tbk during the period from 2022 to 2023. Employing a quantitative approach,
the research examines macroeconomic data, particularly the Rupiah exchange
rate, obtained from Bank Indonesia. Using purposive sampling, the study
focuses on data relevant to the research period. Multiple linear regression
analysis is applied to assess the relationship between the Rupiah exchange rate
and stock price. The findings reveal that the Rupiah exchange rate has a
significant impact on the stock price of PT Unilever Indonesia Tbk.