The Effect Of Product Design And Product Quality On Consumer Satisfaction In Micro, Small And Medium Enterprises (Msmes) In Denpasar, Bali

Khairunnisak Khairunnisak; Gusviany Ayu Murti

doi:10.32734/jomas.v2i1.7791

Authors

Khairunnisak Khairunnisak Universitas Medan Area
Gusviany Ayu Murti Universitas Islam Indonesia

DOI:

https://doi.org/10.32734/jomas.v2i1.7791

Keywords:

Product Design, Product Quality, Consumer Satisfaction

Abstract

The purpose of this study is to analyze the effect of product design and product quality on consumer satisfaction at MSMEs in Denpasar, Bali. This study uses a descriptive type of research with a quantitative approach. The sampling technique was random sampling using a questionnaire. Respondents in this study amounted to 100 respondents who are MSME consumers in Denpasar, Bali. The analytical method used is SPSS 21 with multiple linear regression analysis. The results of this study indicate that all hypotheses have a positive and significant effect.