Analysis of Factors Affecting The Demand of Broiler Chicken Meat In Binjai City

Abstract

Consumption of broiler chicken meat increase year by year in line with public
awareness increased of animal products. The demand for broiler chicken meat in Binjai City
shows a fluctuating increase that estimated by a number of factors that influence it.The purpose
of this research was identify the factor of family’s dependent number (X1), educational level
(X2), family income (X3), price of broiler chicken (X4), taste (X5), age of respondent (X6), and
price of substitution was egg (X7) to broiler chicken demand in Binjai City.The analysis
method used in this research was multiple linear regression analysis method by using SPSS
22.0. Sampling technique with slovin method with the samples were100 consumers of broiler
chicken meat. This research was conducted from October until November 2017.
The results showed that value of determination (R2) was 0,704. Simultaneously, the variables
showed that they gave significant effect (P<0,05) to the demand of broiler chicken meat.
Partially, family’s dependent number, income, chicken meat’s prices and tastes had a
significant effect to the demand of broiler chickens while the educational level, age of
respondents and the price of egg did not give significant effect on the demand of broiler
chicken meat in Binjai City. The conclusion of this research showed that the taste was the most
significant (increase) variable to the demand of broiler chicken in Binjai City and then
followed by the family’s dependent number, price of broiler chicken meat and family income.
Keywords: Demand, Broiler Chicken, Price, Binjai