Hybrid study of digital entrepreneurship in the COVID-19 era

Rosa María Rincón Ornelas; Lidia Amalia Zallas Esquer; Arturo Sanchez Sanchez; Cruz García Lirios; Jorge E. Chaparro Medina; Isabel Cristina Rincòn Rodrìguez

doi:10.32734/jse.v1i1.8902

Hybrid study of digital entrepreneurship in the COVID-19 era

Authors

Rosa María Rincón Ornelas Universidad de Sonora https://orcid.org/0000-0002-8947-6501
Lidia Amalia Zallas Esquer Universidad de Sonora https://orcid.org/0000-0002-2091-9079
Arturo Sanchez Sanchez Universidad Autonoma de Tlaxcala https://orcid.org/0000-0002-4946-1559
Cruz García Lirios Universidad Autónoma del Estado de México https://orcid.org/0000-0002-9364-6796
Jorge E. Chaparro Medina Universidad Nacional Abierta y a Distancia UNAD https://orcid.org/0000-0002-0916-8702
Isabel Cristina Rincòn Rodrìguez Universidad de Santander UDES https://orcid.org/0000-0002-7348-2341

DOI:

https://doi.org/10.32734/jse.v1i1.8902

Keywords:

Globalization, perception of utility and use of mobile Internet.

Abstract

The objective of this work was to specify a model for the study of electronic consumption. An exploratory, cross-sectional and psychometric study was conducted with a selection of Internet users, considering their time of use. An associative perceptual structure was found between the usefulness of the technology and the effectiveness of the respondent, although the research design limited the results to the research sample, suggesting the extension of the work towards other cybernetic contexts.

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Published

2023-05-26 — Updated on 2023-05-26

How to Cite

Rincón Ornelas, R. M., Zallas Esquer, L. A., Sanchez Sanchez, A., García Lirios, C., Chaparro Medina, J. E., & Rincòn Rodrìguez, I. C. (2023). Hybrid study of digital entrepreneurship in the COVID-19 era. Journal of Sustainable Economics, 1(1), 11-17. https://doi.org/10.32734/jse.v1i1.8902

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Issue

Vol. 1 No. 1 (2023): Journal of Sustainable Economics

Section

Articles

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