Hybrid study of digital entrepreneurship in the COVID-19 era

Rosa MarÃ­a RincÃ³n Ornelas; Lidia Amalia Zallas Esquer; Arturo Sanchez Sanchez; Cruz GarcÃ­a Lirios; Jorge E. Chaparro Medina; Isabel Cristina RincÃ²n RodrÃ¬guez

doi:10.32734/jse.v1i1.8902

Hybrid study of digital entrepreneurship in the COVID-19 era

Authors

Rosa MarÃa RincÃ³n Ornelas Universidad de Sonora https://orcid.org/0000-0002-8947-6501
Lidia Amalia Zallas Esquer Universidad de Sonora https://orcid.org/0000-0002-2091-9079
Arturo Sanchez Sanchez Universidad Autonoma de Tlaxcala https://orcid.org/0000-0002-4946-1559
Cruz GarcÃa Lirios Universidad AutÃ³noma del Estado de MÃ©xico https://orcid.org/0000-0002-9364-6796
Jorge E. Chaparro Medina Universidad Nacional Abierta y a Distancia UNAD https://orcid.org/0000-0002-0916-8702
Isabel Cristina RincÃ²n RodrÃ¬guez Universidad de Santander UDES https://orcid.org/0000-0002-7348-2341

DOI:

https://doi.org/10.32734/jse.v1i1.8902

Keywords:

Globalization, perception of utility and use of mobile Internet.

Abstract

The objective of this work was to specify a model for the study of electronic consumption. An exploratory, cross-sectional and psychometric study was conducted with a selection of Internet users, considering their time of use. An associative perceptual structure was found between the usefulness of the technology and the effectiveness of the respondent, although the research design limited the results to the research sample, suggesting the extension of the work towards other cybernetic contexts.

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Published

2023-05-26 — Updated on 2023-05-26

How to Cite

RincÃ³n Ornelas, R. M., Zallas Esquer, L. A., Sanchez Sanchez, A., GarcÃa Lirios, C., Chaparro Medina, J. E., & RincÃ²n RodrÃ¬guez, I. C. (2023). Hybrid study of digital entrepreneurship in the COVID-19 era. Journal of Sustainable Economics, 1(1), 11–17. https://doi.org/10.32734/jse.v1i1.8902