Vol. 5 No. 2 (2026): Journal Business Administration: Entrepreneurship & Creative Industry

This issue has been available online since 31st July 2026 for the regular issue of July 2026. All articles in this issue (5 original research articles) were authored/co-authored by 10 authors from Indonesia and 1 author from Cambodia.

DOI: https://doi.org/10.32734/jba.v5i2

Published: 2026-07-31

Articles

From Market to Platform The Adaptation of Culinary MSME Traders in the Gig Economy Ecosystem in the Digital Economy Era

Rahma Hayati Harahap, Yolanda Alpa Hana Butar Butar, Zeni Eka Putri

43-52
- PDF
MYKONOS CONTENT MARKETING COMMUNICATION STRATEGY ON INSTAGRAM TOWARDS INCREASING BRAND AWARENESS

Nadia Amelia Poluan; Marlina Deliana

53-61
- PDF
Unveiling Business Startups: A Systematic Literature Review of Challenges and Strategies

Chhayna Cheng

62-82
- PDF
From Scroll to Checkout: Generation Z's Lived Experiences with TikTok Content Marketing

Lily Harlina Putri, Trenggono Pujo Sakti

83-96
- PDF
Between Prestige, Comfort, and Community: Exploring the Considerations of Padel Players in Medan City When Choosing a Court

Hafiza Adlina

97-105
- PDF

Vol. 5 No. 2 (2026): Journal Business Administration: Entrepreneurship & Creative Industry

Articles

From Market to Platform The Adaptation of Culinary MSME Traders in the Gig Economy Ecosystem in the Digital Economy Era

MYKONOS CONTENT MARKETING COMMUNICATION STRATEGY ON INSTAGRAM TOWARDS INCREASING BRAND AWARENESS

Unveiling Business Startups: A Systematic Literature Review of Challenges and Strategies

From Scroll to Checkout: Generation Z's Lived Experiences with TikTok Content Marketing

Between Prestige, Comfort, and Community: Exploring the Considerations of Padel Players in Medan City When Choosing a Court

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