Enhancing Worker Productivity through Effective Communication Management: Evidence from a Housing Construction Project

Abstract

Communication plays a very important role in coordinating activities among various stakeholders in construction projects. Misunderstandings, work repetition, schedule delays, and decreased labor productivity are issues that occur as a result of ineffective communication. This study aims to examine the effect of communication management quality on worker productivity in a housing construction project, namely the Citraland Sampali Housing Development Project in Medan. This research adopts a quantitative approach using a questionnaire method distributed to 37 respondents, consisting of project managers, site supervisors, and construction workers. The collected data were analyzed using descriptive statistics and simple linear regression with the assistance of SPSS software. The results of the study indicate that the average score of communication management quality in the project is 3.91 and worker productivity is 3.89, both of which are included in the good category. Meanwhile, the regression analysis shows that communication management has a significant influence on worker productivity, as indicated by a coefficient of determination (R²) of 50.8%.