The Influence of Attitudes and Subjective Norms on Interest in Using Certified Seedlings in Smallholder Plantation (Case Study: Sei Tarolat Village Farmers)

doi:10.32734/jopt.v7i2.4670

DOI:

https://doi.org/10.32734/jopt.v7i2.4670

Keywords:

Kata Kunci : Bibit Bersertifikat, Sikap, Norma Subjektif, Minat

Abstract

The purpose of this study was to analyze farmers 'assumptions in the use of certified seedlings on oil palm and analyze efforts that could improve farmers' understanding of the use of certified seedlings. This study was conducted in Sei Tarolat Village, Bilah Hilir District, Labuhan Batu Utara Regency. The study was conducted for 61 days starting from March to April 2020. Sampling was done using a purposive technique with a sample of 100 respondents. The method chosen for data analysis was the SEM (Structural Equation Model) method which was operated using the SmartPLS 3.0 program. The results of this study could be concluded that attitudes can influence the interest in using certified seeds in Sei Tarolat Village, Bilah Hilir District, Labuhan Batu Utara Regency and subjective norms can also influence the interest in using certified seeds in Sei Tarolat Village, Bilah Hilir District, Labuhan Batu Utara Regency.

Keywords: attitude, certified seedlings, interest, subjective norm

Downloads

Download data is not yet available.

References

[Ditjen] Direktorat Jenderal Perkebunan. 2013. Statistik Perkebunan Indonesia 2014-2016: Kelapa Sawit. Jakarta: Direktorat Jenderal Perkebunan.

Huda, Nurul., Rini, Nova., Mardoni, Yosi., and Putra, Purnama. 2012. “The Analysis of Atittude, Subyektive Norm, and Behavioral Control on Muzakki’s Intention to Pay Zakah”. International Journal of Business and Social Science. Vol. 3 No. 22 [Special Issue – November 2012]

Hair et al. 2010. Multipariate data analyisis seventh edition. Pearson prentice hall

Kariyasa. 2013. Analisis Kelayakan Finansial Penggunaan Bibit Berserifkat Kelapa Sawit di Provini Kalimatan Barat.

Marhaini, 2008. Analisis Perilaku Konsumen dalam Pembelian Komputer Merek Acer ( Studi Kasus; Mahasiswa Fakultas Ekonomi Universitas Sumatra Utara). Jurnal Manajemen Bisnis. Vol 1, No 3, hal. 89-98.

Nurtantiono, Andri, 2011. ‘ Analisis Sikap Pelaku Bisnis terhadap Perbankan Syariah di Kota Surakarta’ . Graduasi. Vol.26 Edisi November 2011. ISSN 2088 -6594.

Nur Kadim, Lina Arliana. 2014. Analisa Hubungan Faktor Yang Mempengaruhi Harga Jual Minyak Kelapa Sawit Pada Pt. Langkat Nusantara Kepong PKS Padang Brahrang. Informasi dan Teknologi Ilmiah, ISSN : 2339- 210X.

Sobur, A. 2003. Semiotika Komunikasi Bandung : PT. Remaja Rosdakarya.

Sigit, Murwanto. 2006. ‘ Pengaruh Sikap dan Norma Subjektif terhadap Minat Beli mahasiswa sebagai Konsumen Potensial produk Pasts Gigi Close Up’. Jurnal Siasat Bisnis UII.Vol.11 No.1, APRIL.2006.

Umar H. 2003. Metode Riset Perilaku Konsumen Jasa. Ghalia Indonesia, Jakarta.

Wiyono, Gendro. 2011. Merancang penelitian Bisnis dengan alat analisis SPSS 17.0 dan SmartPLS 2.0. Yogyakarta: UPP STIM YKP